{"product_id":"marketing-express-paperback","title":"Marketing Express Paperback","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003c\/p\u003e\n\u003cp\u003ePICTURES FOR ILLUSTRATION ONLY. ACTUAL PACKAGING AND PRINT MAY VARY.\u003c\/p\u003e\n\u003cp\u003eBook Type: Business\/Computing\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMarketing express is the fast-track route to mastering all aspects of marketing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of \"ten steps to making it work.\"\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMarketing express gets straight to the essentials so you can read up and act...fast.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"JOHN L MARIOTTI","offers":[{"title":"Default Title","offer_id":49566683398371,"sku":"rud1787249574223","price":1.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2961\/4819\/files\/marketing-express-paperback_1.jpg?v=1787249580","url":"https:\/\/regalcladfashion.shop\/products\/marketing-express-paperback","provider":"My Store","version":"1.0","type":"link"}